Entrepreneur, strategist and online producer. The One Thing You Need To Know Book Summary. 8230;About Great Managing, Great Leading, and Sustained Individual Success. The chief responsibility of a great manager is not to enforce quality, or to ensure customer service, or to set standards, or to build high performance teams. Great leaders rally people to a better future.

New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. Lack of control over their lives. They will seek out products that.

Maximize Your B2B Website Content and Increase Sales Leads. 7 Ways to Avoid Costly Google Algorithm Penalties.

Sunday, August 12, 2012. I enjoy the campaign as a human watching powerful storytelling, but I appreciate it even more as a marketer. It is elegantly based on a guiding customer insight and rooted in a clear rational and emotional brand purpose. Nicely done, Weiden Kennedy.

Tuesday, October 23, 2012. Visit our new blog Thought Bolts - blog. Our blog Intro to Extro has closed. Please continue to follow our updates on our new blog Thought Bolts. Thank you for letting us share,. Wednesday, July 18, 2012. The Illuminating Power of Compassion. 8220;He who knows the customer best, wins. So how do you get to the point of having true compassion for your patients? To go beyond the point of knowing, y.

Broad markets vacillate between boring flatness and sudden sharp swings of 3 to 5 day duration. Angel and Venture funds chasing the next big tech or pharma unicorn are locked in a frenzied competition and forced into accepting high valuations that make it almost impossible to get a good payback on a reasonable timeframe. At Growth Calculus, we are entrepreneurs. We have founded companies and genera.

A Palo Alto medtech startup needed a new brand and a new approach that could take them to the next level. Here are 5 questions to ask yourself before you seek funding. We specialize in growth strategies.

A-players who bring strategic clarity. To a chaotic Brand-building landscape. With the chaos created by the rise in millennials, disruptive business models, and media fragmentation, customer-centric Brand Strategy has become more important than ever. Who should you target? How much should you change to satisfy new generations? Why should they choose you over myriad omni-channel options and disruptors? How far can you stretch your Brand across transformational new pathways? .